According to leading wine journalist from the Netherlands who recently visited Chile with Brandabout, Chilean wineries need to work harder to up-sell their premium wines. Dutch consumers mainly know Chilean wines from position in supermarkets, where they compete intensively with wines from South Africa and New Zealand. Although supermarkets give some brand exposure, convincing consumers to buy higher priced Chilean wines in this environment is limited. They commented to Brandabout that its a shame really, because Chile has so much to offer, yet consumers have very little awareness of Chilean premium wines or how extensive organic viticulture has become in Chile. Other wine countries such as New Zealand have been doing much better in the premium wines section, perhaps due to their focus on trade tastings for high-end restaurants and the frequency with which New Zealand winemakers visit the market and this should be something that Chilean wineries should explore.
To arrange a trade tasting in the Netherlands, or find out more how we can help your winery in the Dutch market, please contact Jane Nisbet Huseby, Director, Brandabout
Facts & Figures:
Chile is 6th most important The Netherlands’s 6th supplier in terms of value with over 3.156.942 cases sold (Feb 2014- Jan 2015) with a total value of over 26,13 mill USD FOB (Prochile).