Dutch consumers - do they really know enough about Chilean wines?

May 1, 2013

According to leading wine journalist from the Netherlands who recently visited Chile with Brandabout, Chilean wineries need to work harder to up-sell their premium wines. Dutch consumers mainly know Chilean wines from position in supermarkets, where they compete intensively with wines from South Africa and New Zealand.  Although supermarkets give some brand exposure, convincing consumers to buy higher priced Chilean wines in this environment is limited.  They commented to Brandabout that its a shame really, because Chile has so much to offer, yet consumers have very little awareness of Chilean premium wines or how extensive organic viticulture has become in Chile.  Other wine countries such as New Zealand have been doing much better in the premium wines section, perhaps due to their focus on trade tastings for high-end restaurants and the frequency with which New Zealand winemakers visit the market and this should be something that Chilean wineries should explore.

 

To arrange a trade tasting in the Netherlands, or find out more how we can help your winery in the Dutch market, please contact Jane Nisbet Huseby, Director, Brandabout

 

 

Facts & Figures:

Chile is 6th most important The Netherlands’s 6th supplier in terms of value with over 3.156.942 cases sold (Feb 2014- Jan 2015) with a total value of over 26,13 mill USD FOB (Prochile).

 

Tags:

Please reload

Featured Posts

Dutch consumers - do they really know enough about Chilean wines?

May 1, 2013

1/2
Please reload

Recent Posts
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
Our Offices:
 

Brandabout - Chile

Av. Apoquindo 4700 piso 11

Las Condes, Santiago, Chile

tel: +56 2 24341800

 

Brandabout - Norway

Sandvika, Norway

tel: +47 95405092

 

  • Facebook B&W
  • Twitter B&W
  • LinkedIn B&W
  • Vimeo B&W
Client References